Formation of the optimal business model of a logistics company

The article is devoted to the study of main types business models that a logistics company can use depending on its life cycle and development strategy. components model are given, which determine problems formation implementation selected company. author's approach concepts "asset-light model" "asset-based proposed. characteristic features each model, potential from their use, advantages gives determined. evolution modifications, determined by stages influence have been investigated. structuring providers has carried out, makes it possible clearly for company`s success content components, in accordance with chosen model. Based theoretical developments authors, an analysis companies was out. resource provision analyzed. It substantiated that, despite type problem how, using own, leased or resources other participants services market, namely subcontractors, form optimal adapt existing one changing conditions external environment. To reach this goal, different strategic management tools used, include canvas advantage tool visualizing internal spheres substantiated. A formed company, models, made competitive indicators (metrics) used assess effectiveness choose DuPont based return investment capital. As result, elements final ROIC result determined, confirmed carrying out corresponding calculations.